Ever given or gotten an apology that somehow made things worse? Like… “I’m sorry you feel that way,” or “I said I was sorry — what more do you want?” The truth is, that’s not a real apology.
That’s a deflection. Real apologies don’t avoid accountability — they build trust. But most were never taught how to do that.
In this video, I’ll walk you through what a real apology looks like — in 4 clear, powerful steps — so the apology can actually create repair instead of more resentment. You’ll learn:
• What most people get wrong when they apologize
• The 4 essential steps to a real apology (acknowledgment, impact, responsibility, and repair)
• How to stay grounded in the moment — and why that matters
• What to say instead of “I’m sorry you were upset”
• Why real apologies build connection (and what to do if they don’t)
These aren’t just steps — they’re skills. And they’ll change the way you handle conflict.