The Ice Bucket Challenge: Maybe Not So Great After all

By | 2017-05-21T16:05:54+00:00 August 27th, 2014|General|

So I’m not on Facebook (I think we’re actually a dying race) but when I heard through the grapevine about the ALS Ice Bucket challenge I was confused, and then awe struck. BRILLIANT I thought. I love clever marketing that gets mass buy-in literally overnight. I thought the whole thing was a great idea, and having been somewhat familiar with ALS after reading Tuesdays With Morrie several years ago and learning about how devastating and tragic this illness is, I was immediately in support. Until I read this article by MACLEANS Magazine. Although the tone [...]

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